Marketing Planning and Strategy LASA2 (Marketing Plan)2 Assignment

Marketing Planning and Strategy LASA2 (Marketing Plan)2 - Assignment Example On the other hand, the company enjoys other opportunities which it has been able to make good use of to make BMW among the most powerful market share holders in the world. In analyzing both the strengths and weaknesses within the marketing strategy of the company, proposals are made on the possible ideal practices that would improve the quality of products and expand the market of the companys products. BMW is among the leading producers of cars of premium standards within the automotive industry. The company is distinguished from the rest by its unique design, luxurious and high quality approach of its products (Curnow, 2007). The company has been subjected to a healthy competition from other market actors, especially in the form of low-price substitutes, which is the biggest threat to the company’s products. However, BMW has often demonstrated strength in the financial results hence retaining much of its shares in the market. This paper aims at analyzing the BMW marketing strategy, the strengths and weaknesses of such practices in its quest to maintain relevance in the flooded automotive market (Evans, 2008). In addition to this, the paper proposes the probable changes that could enhance the efficiency of the company as far as adapting to the current market dynamicity is concerned, as evident through the current mix in the market. BMW is one of the most coveted and strong manufacturers of cars in the world. The company boasts of a strong financial performance as compared to its competitors, which has undoubtedly enhanced the loyalty level among its customers (Papasolomou and Kitchen, 2011). It is on this basis that the company has been often ranked as one of the companies with high customer satisfaction indexes in the world. While many large manufacturers of cars struggle with the unstable market, which has led to fall in the sales, profit and market shares, BMW continues to enjoy expansion and growth in its motor production (Gabrielsson, Gabrielsson and